About The Optimist

Learn about us
Hi, I'm Jake Hurwitz, Founder & CEO of Thursday Labs.
This outpouring of vulnerability and recognition convinced me: we need a new kind of conversation about modern masculinity. Not just surface-level "wellness tips" or generic advice, but raw, honest discussions about what it really means to be successful as a man today.

That's why I'm launching "The Optimist." Each week, we're bringing together leaders, experts, and men doing the inner work to create a roadmap for modern masculine wellbeing.
01.
Sustainable Innovation
02.
Client Empowerment
03.
Operational Excellence
04.
Collaborative Partnership